Explore sustainability in action
Siemens
The Economist launched a challenge to create
the new film “Explore sustainability in action” for the Siemens brand. The main idea was to have a continuous camera that goes in and out of scenes as if we were traveling in the film. In this way we were able to demonstrate this idea of a cycle in action.
![](https://freight.cargo.site/t/original/i/2fc6b22a83fbdad368d064945470f2a5006982ed17875c689a9b1881ea1568fd/1.jpg)
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![](https://freight.cargo.site/t/original/i/8bfa3803e21f0c9ad8f5cef91967346354dbd8a854a5f7fa3fffef7c90628eee/Sem-Ttulo.png)
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![](https://freight.cargo.site/t/original/i/7a6e43e7c67e5d7d205b2525571870d983c875294868259a3540658aa3495e26/Planeta.gif)
![](https://freight.cargo.site/t/original/i/e83ecc93f499b47faaa732699fccab052b4f35b8d95d89d7d3064a5c77fefd80/Particulas.gif)
![](https://freight.cargo.site/t/original/i/95dbe4189eded97d6012b2299e2026ec3c879bf4b97fdacf7e4ff7f624461b12/b95590147589469.62c5551b1eb49.gif)
![](https://freight.cargo.site/t/original/i/80cb8e2ad86018930f573212225df022a9a4a7efba187ea7eea530af233a717b/Foguete.gif)
![](https://freight.cargo.site/t/original/i/206fd6be687f673537092868216ac1388d65a50a1e03142791d13d1ab5ca41bf/Telescopio.gif)
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![](https://freight.cargo.site/t/original/i/9191979c8a017f853da98ac9bb13c01e0f8d0d0cfbd3659d4467ec65c2a6d64f/4a16ba147589469.63eb95b245e30.gif)
Credits
2021
Client: Siemens
Agency: The Economist
Production: Stefan Georgiou - The Economist
Creative Director: Ibs Ajayi - The Economist
Production Company: HomemBala
Creative Director: Pedro Gonçalves and Nuno Gonçalves
Director: Nuno Gonçalves
Project manager: Pedro Gonçalves
Art direction: Diana Oliveira
Illustration: Diana Oliveira
Character design: Pedro Gonçalves and Bandido
2D Animation: Nuno Gonçalves and José Vieira
3D models and animation: Marcos Morais
Sound Design: Ergonoise
Agency: The Economist
Production: Stefan Georgiou - The Economist
Creative Director: Ibs Ajayi - The Economist
Production Company: HomemBala
Creative Director: Pedro Gonçalves and Nuno Gonçalves
Director: Nuno Gonçalves
Project manager: Pedro Gonçalves
Art direction: Diana Oliveira
Illustration: Diana Oliveira
Character design: Pedro Gonçalves and Bandido
2D Animation: Nuno Gonçalves and José Vieira
3D models and animation: Marcos Morais
Sound Design: Ergonoise