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Bairro Feliz


Pingo Doce
Film made in partnership with BBDO, for the supermarket chain Pingo Doce, to promote the Bairro Feliz Program. This program invites neighbors and institutions to create a project to improve their neighborhood. The most voted idea in each neighborhood where there is a Pingo Doce will receive a prize of 1000 € for the implementation of the project. The objective was to present and explain the program in a simple way and to explore a cheerful and dynamic animation language.








Credits


2021

Client: Pingo Doce
Agency: BBDO
Creative Director: Marco Pacheco
Art Director: António Belchior
Copywriter: Augusto Barata
Account: Rita Morais
Project Manager: Ana Rondão

Production Company: HomemBala
Project Manager: Marina Botelho
Director: Nuno Gonçalves
Character Animation: José Teixeira - Bandido
Clean-up: André Cunha and Diana Oliveira
2D Animation: Nuno Gonçalves and Zé Vieira
3D Animation: Nuno Gonçalves and Marcos Morais
3D Models: Marcos Morais
Sound Design and Post-Production: Ergonoise










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